There are a lot of ads for fashion in today's magazines. Young girls spend lots of time to look through them. There isn't any star-gazing and not much confidential chatter in 'Sassy' and 'Teens'. These magazines try to act as pal, parent, fashion consultant and doctor. It's for the teen in transition, girls who are preparing to read 'Vogue', 'Cosmopolitan' and other more mature women's magazines. The magazine 'Seventeen' gives greater independence to its audience. Readers of 'Seventeen' are usually high-school or college girls who are more concerned about learning how to have a relationship with a normal guy than about what their favorite TV star had for breakfast. They are searching the information about the behavior in hard situations. Almost all of them go to disco clubs get acquainted with other teens - they spend much time together discussing the problems connected with drugs. A new generation seems unaware of the dangers but girls feel it better than boys do. In its articles you can find articles like 'Planet Power' - it is about how to save the Earth; 'Body Ecology' - how to use natural make-up, to have healthy hair; and 'Great Sports' - how be a good sportsmen. Miranda is fond of classical music and she hates disco clubs and parties; she has a boyfriend - a sportsman, by the way. My friend is happy to have such a daughter.
So far it seems like girls are the only ones who read magazines. But look in the opposite direction and you'll find 'Sports Illustrated for Kids'. This is the most popular youth magazines to be published in years. It covers top athletes and top sports, with short and colorful articles. You can find much information in this magazine - it is a combination of magazine and colorful book for teens.
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